Pop Choir

THE CHALLENGE

To promote Popchoir, an organisation which runs choirs around the UK. The film had to communicate what makes Popchoir unique to potential new members – the fun, informal sessions, high standard of performances and the social nature of membership.

THE SOLUTION

A 3 minute teaser of footage from a half day rehearsal in central London. The film is interspersed with interviews with choir directors and members and captures all of the little moments of mischief that make Popchoir so much fun for its members. It also showcases the eclectic range of material and the awesome sound of the choir in rehearsal. The film is now used on Popchoir’s website to attract new members.

THE DIFFERENCE YOU MADE

Dan P – ”I really enjoyed my 4 sessions with Matt. He was relaxed and I found it better to learn without the distractions of a classroom. If you get the opportunity to attend the free sessions, do it!!”